01507 617733

Archive for the ‘eCommerce Ramblings’ Category

On the 11th March 2010 Caroline wrote...

e-Commerce – don’t get left behind!

Ecommerce is having a huge impact on the way we do business – don’t get left behind.

There isn’t much which you can’t buy or sell on-line these days but think carefully about what you would like to sell – is it something you are genuinely interested in?  This may sound strange but enthusiasm for your products will help create a website that your potential customers will trust.   Have a look at www.16 Plus Rider.co.uk – an eCommerce website designed by Minting Design for our client Wendy.   Wendy has such an enthusiasm for riding and her horses – it simply shines through her website – her customers love her because they can relate to her and she to them.  Her customers have a good experience when shopping with her and so come back again time after time to shop.  So to help you decide what to sell on-line:

  • you should be genuinely interested in what you sell, if not, it shows.
  • your goods should be suitable for selling on the internet.
  • do you have a product that fills a niche in the market place?
  • specialist, often difficult to find products, can sell very well on-line.
  • will you get repeat business from your customers?

The great thing about the internet is that small companies can compete with the big boys, however, looking for that niche market with plenty of customers can give you the advantage.

Posted in eCommerce Ramblings

On the 17th February 2010 Caroline wrote...

The On-line Shopping Revolution

The on-line shopping revolution came about because of the World Wide Web and internet technology and the need for many bricks and mortar retail outlets to reach more customers as high street sales decline.

In today’s modern society what do time-poor people do when they want to shop – they shop on-line! To shop on-line will become as natural for Generation Y as it did for their grandparents to walk and shop at the local corner shop! On-line shopping attracts people of all ages, all walks of life and from world-wide locations. It’s vital, if you live in a rural area without a beauty counter in sight, and are a cosmetic junkie like me!

So if you’ve been thinking of setting up an on-line shop – now’s the time to do it – nearly 33 million consumers made an on-line purchase last year spending £49.8 billion in the UK alone!

Don’t focus on the technology too much (that’s your website designer’s job) as you will never be commercially successful on-line. To be successful in the world of eCommerce – it’s just like any other business – you must have something that your customers want, at a price they can afford and where you can make money!

Posted in eCommerce Ramblings

Minting Design is proudly powered by WordPress Entries (RSS)

Be more profitable with a professional website in Lincolnshire.