eCommerce - where to start

What should I consider when deciding what to sell on an eCommerce website?

Of course, there isn’t much which you cannot buy or sell on-line these days but think carefully about what you would like to sell – is it something you are genuinely interested in? This may sound strange but enthusiasm for your products will help create a website that your potential customers will trust.

Your goods must be suitable for selling on the internet:

  • do you have a product that fills a niche in the market place?
  • specialist, often difficult to find products, can sell well on-line.
  • will you get repeat business from your customers?

Can you benefit your customers by providing them with an on-line shop that is easy to use?

The download speed of your website is probably the first place to start. There’s nothing worse than waiting ages for a website to display - your potential customers will get bored and click away. The design of your website is key. A good clean design is important so that long download delays do not happen.

What are your payment options? On-line debit/credit card processing is essential if you have an on-line shop – most of your customers will expect it. How do you select a payment service provider? It makes sense to team up with a good payment service provider – see our guide to payment service providers.

Consider how you will send your goods to your customers. Organising shipping of your goods is not as daunting as you may think! There are firms out there ready and willing to help you. If you want to send your goods abroad, then the larger courier companies will be happy to help and advise you - UPS, Fedex, DHL, Interparcel - consider Royal Mail and Parcel Force too – ask them all for advice and their best prices.

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